Gucci Global Influencer Relations Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dx327

Overview
In this role you will spearhead Gucci's global influencer strategy, shaping collaborations with top digital talents to enhance brand desirability and cultural relevance. You will work cross-functionally with Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid campaigns. You'll identify emerging voices and integrate creator content into Gucci's editorial calendar and key brand moments. This is a strategic, leadership-oriented position that uses data-driven insights to optimize investments and amplify Gucci across global markets. You will help position Gucci at the forefront of creator marketing and digital culture, delivering measurable impact on
Retribuzione / Benefits
company canteen
supplementary health insurance
company welfare program
Responsabilità
Define and lead Gucci's global influencer and creator engagement strategy
Build a world-class network of influencers, creators, cultural talents and opinion leaders
Identify emerging voices, trends and communities shaping fashion, culture and digital engagement
Drive high-impact influencer partnerships to boost brand desirability, relevance and visibility
Lead organic and paid partnerships, including negotiations and deliverables
Integrate creators into key brand moments, campaigns, launches and cultural initiatives
Develop innovative creator collaborations and social-first storytelling
Integrate creator content into Gucci's editorial calendar and amplify across channels
Partner with Brand Image, Social, Entertainment, PR, Marketing and regional teams




Guide regional markets in implementing a consistent global influencer vision
Establish global guidelines and best practices for influencer activities
Foster long-term relationships with top-tier talents and industry stakeholders
Lead strategic gifting and advocacy programs to generate authentic engagement
Ensure Gucci remains at the forefront of creator marketing and emerging platforms
Leverage insights and performance data to inform strategy and optimize investments
Set campaign KPIs and report on partnerships, gifting and ROI
Manage influencer marketing budgets and agency relationships
Oversee external agencies and partners to ensure excellence
Lead and inspire a high-performing team
Requisiti fondamentali
10+ years in influencer marketing, talent relations, communications or digital marketing
Proven track record building global influencer and creator strategies
Strong international network of creators, talent representatives and cultural stakeholders
Deep understanding of luxury consumers and digital culture
Success managing high-profile partnerships and global campaigns
Strategic thinking with commercial/performancer driven mindset
Excellent relationship-building, negotiation and stakeholder management
Strong leadership with team and agency management experience
Excellent analytical skills translating insights into action
Knowledge of global and Chinese platforms (Instagram, TikTok, YouTube, Weibo, RED, Douyin)
Fluent English; additional languages a plus
relationship-building
negotiation
leadership
influencer marketing strategy
campaign management
performance analytics

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dx327