13 ott - Italia
Altro
Purpose is to execute fully localized GTM processes across all seasonal milestones, Assortment Recommendations for local WHS
The Zone GTM teams will work with the European Business Units to drive and steer the respective category from the brand and commercial point of view. They will be the experts for the category in the marketplace, from an adidas perspective, as well as having the complete perspective of the competitive landscape. The GTM teams will have ownership for holistic category plans in close collaboration with Activation and Sales.
Contribute and input to the creation of Zone GTM plan for the respective category in alignment with line manager.
Be the Category expert in the specific Zone, with a strong knowledge based on trends, competition, distribution, marketplace, and specially market share (Circana) providing the strongest inputs to EU and Global to improve the range and cover the specific Zone needs.
Provide input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc.
Explore and drive business opportunities together with local sales teams
Key contact to local sales teams on range specific topics & concepts
Key contact to Brand activation teams on the Category GTM process and topics
Act as Zone "Lead"- expert and input into EU business opportunities for the Category
Manages sample order process in alignment with EU and following MOPS targets
If applicable, support local allocation split process if not defined by EU by channel, accounts, and doors
Support local Brand teams when needed creating and presenting specific promo ranges and product offers in alignment with EU BU (Ie. Provide input into SMU of local key accounts and WHS, while driving the process with the European/Global teams
Tailor and prepare local sell-in tools to ensure consistency across EU and support the sales team.
Drive strong category presentations across the different milestones, with special focus on SMM presentation.
Partner/Liase with the
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Showroom Quaranta Silvino
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Legami
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Intermedia Selection
13 ott - Cosenza
Acrobatica