13 ott - Bergamo
ABB
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing Manager
Global Segments Digital Marketing Specialist to lead strategic marketing efforts across key segments in ABB Electrification Smart Buildings (ELSB) and Smart Power (ELSP) portfolios with a strong emphasis on digital marketing techniques. Develop and execute segment-specific marketing plans, drive digital transformation initiatives, and translate technical innovations into customer-centric strategies while collaborating across divisions, sales teams, and business lines to achieve market share growth.
The preferred hiring locations are Cary, NC, USA; Bergamo, Italy; and Lüdenscheid, Germany. This position supports a remote work model.
Key Responsibilities:
• Lead the development and execution of the strategic marketing plan for the Food & Beverage segment and drive digital marketing execution across Rail and Buildings segments, with the goal of attaining market share growth in a competitive market.
• Collaborate with Business Lines and Agile teams in Smart Buildings and Smart Power divisions as well as segment sales and segment marketing leaders to understand technical specifications and market needs, translating them into customer-centric marketing strategies.
• Collaborate with Agile Units, Business Lines, Global Marketing, Sales Organization and Local Sales Units to guarantee a coordinated approach to customers. Ensure alignment on key marketing objectives and strategic initiatives.
• Conduct in-depth market research and competitive analysis to identify growth opportunities and position solutions effectively in the market.
• Foster relationships with internal stakeholders, customers, and industry partners to gather insights and continuously improve marketing approaches.
• Use performance data to ev
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