13 ott - Milano
Equativ
About The Role
We are seeking a highly strategic and well-connected Demand Partnerships Director to lead our agency and demand-side business in Italy. This is not a standard sales role; it is a "Market Maker" position. You will be responsible for elevating Equativ’s market perception, leveraging your personal credibility and "Trust" to secure long-term partnerships, and driving the exponential growth of both our Curation (Equativ Maestro) and premium Managed Service businesses.
Reporting to the Managing Director, you will play a pivotal role in strengthening and expanding our Managed Service offering (acquiring new business) alongside our scalable curation solutions, deeply integrating Equativ into the core buying strategies of major HoldCos, independent agencies, and direct brands.
Key Responsibilities
• Strategic Deal Making (JBPs): Lead the negotiation, structuring, and execution of upfront Trading Agreements and Joint Business Plans (JBPs) with major HoldCos (e.g., GroupM, Dentsu, Publicis, OMG)
and independent agencies to secure predictable revenue and increase our share of wallet.
• Curation (Equativ Maestro) & SPO Evangelism: Drive the top-down adoption of Equativ Maestro. Evangelize Supply Path Optimization (SPO) strategies to Chief Investment Officers and Heads of Trading, shifting agency budgets to our high-margin curated deals.
• Managed Services New Business: Actively prospect and acquire new business for our premium Managed Service offering, positioning it as a high-value, white-glove solution for direct brands and agencies. Ensure a balanced growth strategy between Curation and Managed Services.
• Cross-Functional Synergy: Work in tight synergy with the Supply & Publisher Deals team to identify, package, and aggressively monetize exclusive local inventory, first-party data, and emerging CTV opportunities for key demand partners.
• Revenue Growth: Take ownership of the Italian demand revenue target, focusing on accelerating Programmatic revenue and s
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