Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8eaa6j

H-FARM International School has three campuses in the Veneto region of Italy: Venice, on the H-FARM campus in Roncade, Vicenza and Rosà.
We offer an international curriculum from Early Years to Diploma, with a strong focus on innovation, digital learning and an international community.
The school is part of Nord Anglia Education, one of the world's leading international school networks, offering global collaboration and professional growth opportunities.
The role
We are looking for a Marketing Manager to lead the planning and delivery of marketing activities across our three campuses, with the goal of generating qualified leads and driving enrolments.
Key responsibilities
• Develop the annual marketing plan by campus and age group, managing budget allocation and monitoring cost per lead and enrolment.
• Plan and deliver digital campaigns across paid social, search and display, while managing owned channels including website, social media and newsletters.
• Organise open days, events, local activities and partnerships in collaboration with the Admissions Team.




• Develop and test new promotional initiatives before wider implementation.
• Manage the CRM and marketing funnel with Admissions, including source tracking, lead scoring, nurturing and data quality.
• Monitor performance across leads, visits, applications and enrolments, identifying corrective actions based on data.
• Lead and develop two direct reports and coordinate marketing projects across multiple workstreams.
• Manage agencies and suppliers, ensuring quality, timelines and budget control.
• Ensure consistency with the school's positioning and Nord Anglia Education brand guidelines.

Requirements
• University degree.
• At least 5 years of B2C marketing experience in a similar role, with responsibility for targets and budget.
• Experience managing and developing direct reports.
• Excellent planning and project management skills.
• Strong knowledge of CRM, marketing automation, web analytics, Meta Business

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8eaa6j