Marketing Communications Specialist
Pubblicato il 13-10-2026 - Ppg Industries in Alessandria
Overview In this role you help drive integrated marketing communications for PPG's Automotive Coatings. You'll craft internal and external content, support campaigns and events, and collaborate with cross-functional teams to boost brand visibility and customer engagement. You will translate technical offerings into accessible content and help measure campaign effectiveness at scale.
This is a hands-on, cross-disciplinary position that connects marketing with sales, product, and R&D; to advance business objectives. You'll work in a data-informed, collaborative environment that values speed and impact.
Retribuzione / Benefits
- In-person work Monday–Thursday
- Flexible Fridays with remote option
- Employee benefits programs designed for health and well-being
- Location-based pay ranges and ongoing career development
- Opportunities for career growth and learning
- Supportive, collaborative culture
Responsabilità
- Develop internal communications on business initiatives, launches, and updates
- Create external communications such as press releases, newsletters, website content, and social media posts
- Ensure adherence to PPG branding and messaging standards
- Create and maintain marketing collateral (presentations, brochures, case studies, digital assets)
- Develop content highlighting customer successes, product innovations, and industry trends
- Execute marketing campaigns in collaboration with sales and marketing teams
- Support email marketing, digital campaigns, and lead generation
- Assist with planning and execution of trade shows, customer events, and conferences
- Collaborate with Sales, Product Management, and R&D; to support product positioning and objectives
- Monitor campaign performance and suggest improvements
Requisiti fondamentali
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2-5 years in marketing communications or related marketing role
- Experience in B2B, industrial, manufacturing, or automotive environments preferred
- Strong written and verbal English communication skills
- Ability to translate technical information into customer-friendly content
- Strong project management and organizational skills with multiple priorities
- Proficiency in Microsoft Office (PowerPoint, Excel, Word, Teams)
- Experience with Canva and Adobe Creative Suite preferred
- Familiarity with CRM platforms, marketing automation tools, and digital marketing concepts
- Knowledge of data analytics, AI-powered tools, and campaign performance measurement
- Excellent written and verbal communication
- Strong organizing and multitasking abilities
- Cross-functional collaboration
- Canva
- Adobe Creative Suite
- CRM platforms