Junior brand marketing manager

13 ott - Milano
Beiersdorf

Overview In this Brand Manager role, you will drive the Italian Eucerin category by translating brand strategies into local plans and launches. You'll work closely with cross-functional teams to ensure flawless execution across consumer touchpoints and activations. You'll identify growth opportunities in Face & Sun and shape local priorities with regional and global stakeholders.

This is a hands-on, impact-focused position in a fast-paced environment with a strong emphasis on market execution and collaboration.

Retribuzione / Benefits salary between 34,000 and 43,000 EUR hybrid working model (2 days remote) flexible working hours free parking for multiple transport modes store discounts on Beiersdorf products participation premio and health insurance Responsabilità Drive execution of category and brand plans for the Face & Sun portfolio in line with local and global strategy Lead local deployment of product launches, relaunches and innovation projects coordinating stakeholders Analyze brand, category and market performance and translate insights into actionable recommendations Develop and execute local activation plans (promotions, events, PR, influencer collaborations,



media support) tailored to the Italian market Manage marketing budgets and contribute to forecasting, planning and performance tracking Ensure excellence in POS materials, sales force tools and marketing assets to maximize visibility and engagement Collaborate with local, regional, and global stakeholders and external agencies to deliver projects on time and within budget Requisiti fondamentali ~2-4 years of experience in Marketing ~ Experience in product launches, consumer activation and portfolio management ~ Experience in Personal Care, Skincare or Pharmacy channel is advantageous ~ Fluency in Italian and English ~ Proficiency in Microsoft Excel and PowerPoint ~ IQVIA or similar market data tools is a plus ~ Strong project management, organizational and stakeholder management skills ~ Analytical, creative, and consumer-centric thinking with a results-driven mindset ~ collaborative mindset ~ strong communication ~ stakeholder management ~ Microsoft Excel ~ PowerPoint ~ IQVIA or similar market data tools

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