Senior Manager Marketing Strategic Key Accounts

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ec10c

About the RoleThe role is responsible for owning the marketing relationship, planning and budget management for S2000 and Intersport in close collaboration with the respective key account Sales Manager. It involves aligning and coordinating international and national organisations and developing joint annual trade marketing plans aligned with commercial and brand targets. The position collaborates closely with Sales, Category Marketing, Brand, and Retail Operations, executing co-op marketing initiatives across in-store, retail media, digital, CRM, social media and event channels. It also manages trade marketing activation budgets and tracks sell-out and ROI performance.

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Key Responsibilities
- Own the marketing relationship, planning and budget management of S2000 and Intersport in close collaboration with the respective key account Sales Manager.
- Align and coordinate International Organisations and National Organisations.




- Develop joint annual trade marketing plans aligned with commercial and brand targets.
- Execute co-op marketing initiatives across in-store, retail media, digital, CRM, social media and event channels.
- Ensure account campaigns and programmes are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.
- Manage trade marketing activation budgets and track sell-out and ROI performance.
- Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

Required Experience & Qualifications
- 4-7 years' experience in Key Account Management or Trade Marketing.
- Strong understanding of wholesale retail environments.
- Commercial mindset with strong execution discipline.
- Excellent cross-functional and account collaboration skills.

About the CompanyPUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyd

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ec10c