Senior Category Manager Running
Pubblicato il 14-10-2026 - Global Sports Jobs in Italia
About the Role
The role is responsible for executing fully localised go-to-market processes across all seasonal milestones and for assortment recommendations for local WHS. It sits within the Go To Market team, which works with the European Business Units to drive and steer the respective category from a brand and commercial point of view. The team acts as the category expert in the marketplace from an adidas perspective and maintains a complete view of the competitive landscape. The role owns holistic category plans in close collaboration with Activation and Sales.
Key Responsibilities
- Contribute to the creation of the Zone GTM plan for the respective category in alignment with the line manager.
- Act as the category expert in the Zone, using trends, competition, distribution, marketplace and market share (Circana) to provide inputs to EU and Global to improve the range and cover Zone needs.
- Download and prepare EU and Global BU material for the respective category during milestones, and provide input on forecasting topics such as quantitative or qualitative data,
segmentation and allocation.
- Maintain regular analytics on sell‑in and sell‑through performance of the category to ensure sustainable growth.
- Ensure operational excellence in the Zone for all GTM relevant topics.
- Explore and drive business opportunities with local sales teams, acting as key contact on range‑specific topics and concepts.
- Act as key contact to Brand activation teams on the category GTM process and topics, and act as Zone lead/expert providing input into EU business opportunities for the category.
- Manage the sample order process in alignment with EU and following MOPS targets, and support the local allocation split process if not defined by EU by channel, accounts and doors.
- Support local Brand teams in creating and presenting specific promo ranges and product offers in alignment with EU BU (e.g. Spoma, Key City, EIM), and provide input into SMU of local key accounts and WHS