Director Brand Planning & Operations Europe

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h3About the Role /h3pThe Director Brand-Planning Operations Europe leads the planning, operational excellence, and business governance agenda across Marketing and Merchandising for Europe. The role translates global strategies into actionable regional plans and ensures alignment across Marketing, Merchandising, Sales, Retail, eCommerce, Clusters, Finance, SCM, and DT. By driving integrated planning processes, operational efficiency, and data-driven decision-making, the position enables strong execution of commercial and brand priorities across the region. The director also leads a team of planning and operations professionals and drives process optimisation, resource allocation, and cross-functional collaboration to support sustainable business growth. /ph3Key Responsibilities /h3ulliLead the annual and seasonal planning processes across Marketing and Merchandising in Europe. /liliAct as the central point of contact for driving the Europe Go-to-Market process across Merchandising, Marketing, and Key Account/Sales, ensuring readiness and alignment across key Go-to-Market milestones, seasonal launches, and commercial initiatives. /liliDrive cross-functional alignment across Marketing and Merchandising, and orchestrate alignment within Europe Brand and with Sales, Retail, eCommerce, Finance, SCM, and DT. /liliTranslate global strategies, priorities, and business objectives into regional execution plans and operational frameworks. /liliServe as the point of contact for eCommerce in the buying and ranging process,



orchestrating Merchandising teams across business units to deliver a horizontal range to eCommerce. /liliProvide and co-develop range guidance, range frameworks, and targets based on global strategies. /liliAct as the go-to contact for Cluster Marketing leads on process and budget questions, and own the One Europe Brand Calendar as the basis for the budget process and budget decisions. /liliDrive and own the One Europe Marketing Budget in close collaboration with the Senior Director and Finance. /liliEstablish and continuously improve planning processes, governance models, tools, and ways of working, and oversee Merchandising and Marketing data needs. /liliManage regional planning and operations budgets, performance reporting, and business controlling activities, and drive data governance, system integrity, and operational excellence across planning platforms and business tools. /liliDevelop KPI frameworks and performance dashboards to generate actionable business insights and support decision-making. /liliLead strategic projects and continuous improvement initiatives to enhance efficiency, transparency, and organisational effectiveness. /liliBuild, develop, and inspire a high-performing Planning Operations team across Europe.



/li /ulh3Required Experience Qualifications /h3ulliExtensive experience (10+ years) in Planning, Operations, Merchandising, Marketing Operations, Commercial Planning, or related business functions. /liliProven track record in managing complex cross-functional planning and operational processes within an international matrix organisation. /liliStrong commercial understanding combined with analytical and strategic thinking capabilities. /liliExperience leading teams and developing high-performing talent. /liliStrong stakeholder management and influencing skills across different functions and organisational levels. /liliAdvanced knowledge of planning systems, reporting tools, ERP environments, and business analytics. /liliExcellent communication and presentation skills. /liliProfessional proficiency in English. /liliAbility to present and work across different levels of the organisation, including board level. /li /ulh3Preferred Skills /h3ulliSales and/or consulting experience. /liliAdditional European languages. /li /ulh3About the Company /h3pPUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. The company seeks candidates who embody its SPEED SPIRIT values — being driven in performance, vibrant in sporting legacy, and together in team spirit, while letting individual talent and experience shine. /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ekmxq