14 ott - Vicenza
Otb
pOTB is an international fashion group comprising the iconic brands Diesel, Jil Sander, Maison Margiela, Marni and ViktorRolf. It also controls the Staff International and Brave Kid companies and holds a stake in American brand Amiri. OTB – short for “Only The Brave” – believes in the possibility of pushing beyond the frontiers of fashion and style to support the creativity of international talents and express in full the innovative spirit and uncompromising courage of its founder and chairman, Renzo Rosso. With more than 7,000 employees worldwide, the Group is founded on a digital approach centred on the consumer, a concrete long-term commitment to the creation of a sustainable, technologically driven business, and close attention to social issues through OTB Foundation. /ppReporting to the Global Customer Insights Manager, the Global Customer Insights Senior Analyst supports CRM data governance, customer segmentation and analytics, helping maintain a reliable, unified customer view and turning customer data into insights and reporting that support commercial and strategic decisions. /ppThe role is hands-on and execution-focused, covering data quality checks, KPI reporting, campaign analysis and support to predictive modeling and Customer Engagement Programs. It partners closely with the Global Customer Insights Manager and cross-functional teams (IT, Marketing, Retail) to ensure accurate, timely and actionable customer data across all touchpoints. /ph3Key Responsibilities: /h3ulliSupport CRM data governance and data quality checks, helping ensure compliance with privacy regulations (GDPR) and consent management, in partnership with IT. /liliMaintain and update customer database segmentation, contributing to a single, unified customer view across all touchpoints. /liliBuild and maintain CRM KPI reports and dashboards to track acquisition, engagement and retention performance.
/liliAnalyze customer data and prepare clear, actionable summaries to support commercial and strategic decisions. /liliSupport the development and maintenance of predictive analytics and scoring models (e.g. churn, CLV) under the guidance of the Manager. /liliHelp define campaign targets, monitor campaign performance and support test-and-learn (A/B testing) activities. /liliContribute to analytical and predictive models used for one-to-many and one-to-one targeting. /liliSupport the implementation and day-to-day management of Customer Engagement Programs, among which the Loyalty Program. /liliPerform regular data quality controls and audits across CRM platforms and customer databases, flagging and helping resolve data integrity issues. /liliAssist in the evaluation of CRM and customer analytics tools, coordinating with IT and external vendors as needed. /li /ulh3Requirements: /h3ulli2-4 years' experience in CRM, Customer Insights, Data Analytics or a related analytical role, ideally within luxury or premium fashion retail. /liliWorking knowledge of CRM data governance, database segmentation and customer data management, including privacy and consent frameworks (GDPR). /liliHands-on experience with data analysis and reporting tools, with the ability to build clear KPI dashboards. /liliExposure to predictive/scoring models (e.g. churn, CLV) or strong interest in developing these skills. /liliExperience supporting CRM campaign execution and monitoring,
with a test-and-learn (A/B testing) mindset. /liliStrong Excel and big data-handling skills; familiarity with AI is a big plus. /liliGood knowledge of CRM platforms and BI tools is strongly appreciated /liliGood stakeholder management skills, with the ability to work cross-functionally with IT, Marketing and Retail. /liliDetail-oriented, analytical mindset with a proactive, hands-on approach. /liliGenuine passion for the client and service excellence, and knowledgeable about the Fashion Luxury industry. /liliFluent in English. /li /ulpThe final offer will be determined based on experience, skills, and level of responsibility. We are open to candidates with different levels of seniority. /ph3What We Offer: /h3ulliA dynamic, and international work environment /liliContinuous learning and professional development opportunities /liliExposure to multiple business functions and cross-functional collaboration /liliFlexible working hours and lavoro da remoto options /liliWork-life balance initiatives /liliSupplementary health insurance /liliSupplementary pension plan /liliDiversity and inclusion policies /liliCorporate volunteering initiatives /liliExclusive discounts on OTB Group brands' products /liliTicket Restaurant /li /ulh3Diversity, Equity Inclusion: /h3pAt OTB, we believe diversity is a strength: every perspective, background, and experience enriches our culture and fuels our creativity. We celebrate our differences and are proud to be an equal opportunity employer. We welcome applications from all individuals regardless of gender, age, ethnicity, sexual orientation, disability, or any other personal characteristic. Candidates who require reasonable accommodation at any stage of the selection process are encouraged to inform the HR team: we will take every necessary step to ensure equal opportunity to participate. /p #J-18808-Ljbffr
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