Event Manager
Pubblicato il 14-10-2026 - Haier Europe in Vimercate
Job Posting Title Event Manager The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. What you will do We are looking for an Event Manager to join the European Headquarters Brand & Communication team and support the execution of all events across the Haier Europe brand portfolio. The role will be responsible for managing the execution of a wide range of events, from large-scale, multi-brand initiatives such as international trade fairs and industry exhibitions, to tailored, brand-specific events designed to support key milestones and strategic moments in the life of each brand. Operating at European HQ level, the Event Manager will play a key role in translating the portfolio and brand architecture strategy into coherent, distinctive, and high-impact event experiences, ensuring that each brand is clearly expressed according to its positioning while contributing to a consistent and premium overall portfolio presence. Key responsibilities: - Support the development and implementation of the Haier Europe event strategy, translating portfolio and brand architecture guidelines into clear, consistent, and effective event executions.- Plan, organize, and manage brand and corporate events (e.g.
international trade fairs, product launches, experiential activations, internal and external events), overseeing the entire process from concept to execution across multiple brands.- Ensure the correct balance between portfolio coherence and brand differentiation in all event formats, adapting tone of voice, visual identity, storytelling, and experience design according to each brand’s positioning.- Coordinate all event-related activities, including creative development, logistics, production, suppliers, agencies, and on-site operations.- Manage day-to-day relationships with external partners such as event agencies, production companies, venues, and suppliers.- Work closely with marketing, PR, digital, trade marketing, and sales teams to ensure integrated communication and consistent brand expression across all channels.- Act as a key point of coordination between the different product lines and business units, ensuring alignment, prioritization, and effective representation of the full portfolio within shared and brand-specific events.- Manage event budgets, timelines, and resources, ensuring efficiency, cost control, and high-quality execution across the portfolio.- Monitor and evaluate event performance through defined KPIs, collecting insights and best practices to continuously optimize future portfolio and brand-level initiatives.- Ensure brand consistency, premium quality,
and attention to detail across all event materials, environments, and touchpoints.- Stay up to date on trends, formats, technologies, and innovations in event, experiential, and brand marketing. What you need to succeed Must have- Solid understanding of portfolio management and brand architecture, with the ability to translate strategic frameworks into concrete event executions.- Proven experience in managing complex events from concept to execution, including large-scale international events and trade fairs.
- Education: _Bachelor’s or Master’s degree in Marketing, Communication, Event Management, or a related field.
- Professional experience: _At least 4 years of experience in event management, brand events, or experiential marketing, preferably within an international, multi-brand, or premium environment.
- Language: _Fluency in Italian and English; additional European languages are a plus.
- Technical Skills_: - Strong project management skills and ability to manage multiple brands, stakeholders, and priorities simultaneously.- Excellent organizational skills and strong attention to detail.
- Soft skills:_- Ability to work under pressure and manage tight deadlines.- Strong communication and stakeholder management skills.- Proactive, hands-on mindset with a structured and problem-solving approach.
- Other: _Availability to travel and work on-site for extended periods, particularly during international trade fairs or major events. LI-MV1 Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.