Trade Marketing Specialist

14 ott - Veneto
Luigi Lavazza

Description

We are looking for a Trade Marketing Specialist to support the development and execution of commercial strategies across International Markets. In this role, you will act as a key link between Marketing and Sales, turning market and commercial data into actionable insights, supporting business planning and helping identify opportunities to drive growth and profitability across channels.

? What you’ll do:

• Analyze market, category, competitor and channel performance data to identify opportunities and support decision-making

• Monitor KPIs and dashboards to track commercial performance and measure the effectiveness of key initiatives

• Prepare reports and presentations for management, translating complex data into clear and actionable recommendations

• Support Sales in commercial discussions with distributors by providing insights, analyses and tools

• Evaluate promotional activities and identify opportunities to improve effectiveness and return on investment

• Work on revenue management activities, focusing on promotions, pricing guidelines and performance tracking





• Contribute to annual planning processes, business reviews and strategic commercial projects

• Collaborate with Sales, Marketing and other cross-functional teams to support the execution of commercial strategies

✨ Who we’re looking for

•
Previous experience in analytical, commercial or strategic roles, ideally in dynamic and international environments

• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights

• Solid understanding of pricing, promotions, profitability and commercial dynamics

• Advanced Excel and PowerPoint skills; knowledge of BI and market-data tools is a plus

• Strong communication and stakeholder-management capabilities, with a collaborative mindset

• Commercial mindset, attention to detail and a proactive, results-oriented approach

• Familiarity with AI tools and curiosity to leverage them to simplify rout

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