Marketing Specialist

14 ott - Bologna
Blupura

We are looking for a motivated, creative and hands-on Marketing Specialist that reporting to the Marketing Manager will support the planning and execution of marketing activities for some of the OEM Group Brands and product portfolio.

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This role is ideal for a marketing professional who enjoys combining creativity with operational execution. The successful candidate will play a key role in developing marketing campaigns, creating content, managing digital platforms, supporting events and producing marketing materials that contribute to business growth and brand awareness.
Key Accountabilities Marketing & Communication
- Support the execution of the annual marketing plan and marketing campaigns
- Ensure brand consistency across all communication channels and marketing materials
- Assist in the development of sales and marketing tools for customers, distributors and partners
- Coordinate marketing activities with internal departments and external suppliers

Digital Marketing




- Manage and update company websites through WordPress
- Create and publish content across social media platforms
- Develop and manage email marketing campaigns using Mailchimp or similar platforms
- Monitor and report on campaign performance and key marketing metrics
- Support SEO, digital advertising and lead generation activities

Content Creation & Graphic Design Create marketing materials using:
- Canva
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator (preferred)
- Produce brochures, presentations, flyers, newsletters and promotional materials
- Develop engaging content for websites, social media, email campaigns and product launches

Events & Trade Marketing
- Support the organisation of exhibitions, trade shows, customer events and product launches
- Coordinate event materials, merchandising and promotional assets
- Liaise with suppliers, agencies and external partners to ensure

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