Integrated Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8exbto

Success Looks Like
- One integrated 360° Italy marketing plan aligned with business priorities
- Data-driven recommendations and trade-off decisions
- Aligned local and central teams, with risks anticipated
- Campaigns delivered and measured against clear KPIs
- Clear leadership visibility on priorities, risks and results

We’re looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you’ll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.

What You’ll Be Doing
You’ll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you’ll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan.

Here’s What Your Day-to-day Might Look Like
- Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar),



translating central direction and local insight into one coherent plan and shared marketing calendar
- Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions
- Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
- Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights
- Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.

What You’ll Need To Thrive
- Strategic thinking and business orientation: Intellectual curiosity and the ability to

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8exbto