SENIOR PERFORMANCE MARKETING SPECIALIST
Pubblicato il 15-10-2026 - Culligan in Bolzano
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels. Responsibility: Campaign Execution & Optimization * Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn * Support the definition and implementation of campaign structure, targeting, and bidding strategies * Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) * Contribute to full-funnel activities (awareness → consideration → conversion) * Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives * Support optimization of landing pages and campaign flows to improve lead quality Tracking & Data Management * Support the setup and management of tracking via GTM, GA4,
and platform pixels * Ensure data consistency and support end-to-end tracking up to Salesforce CRM * Manage and monitor data flows and automations (including Zapier) * Support cookie and consent management activities in line with GDPR requirements Performance Analysis & Reporting * Monitor campaign performance on a daily basis and highlight optimization opportunities * Analyze full funnel performance (media → leads → CRM → conversion) * Build and maintain reports using Power BI * Provide regular updates and insights to Brand Managers to support campaign decisions * Contribute to performance reviews with Marketing and Sales teams * Support lead quality analysis in collaboration with Sales Collaboration & Governance * Work closely with Marketing and Sales teams to improve campaign effectiveness * Support alignment with global guidelines and frameworks * Contribute to global performance discussions/committees by sharing data, results, and learnings * Ensure consistency and acc