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Workfully
Why candidates should join Company: Confidential Movimento Italiano Diritti Detenuti is a technology-driven social impact initiative building digital products and AI-powered solutions to rethink how people in and leaving the prison system access information, education and employment opportunities. We believe technology can make reintegration more accessible, scalable and effective - connecting people with the information and opportunities they need, while supporting families, professionals and companies willing to create new paths into employment. To help these products reach the people who need them, we are looking for an experienced SEO Specialist who wants to go beyond traditional search optimisation and own how our content is discovered across Google, answer engines and AI-powered search. About The Role THE OPPORTUNITY This is not a purely executional SEO role. You will join our product team as the go‑to person for SEO, GEO and AEO, working closely with Product, Engineering, Content and Communications. You will have real ownership: identifying opportunities,
defining priorities and influencing both our technical roadmap and content strategy. As the way people search changes rapidly, you will help build our approach to GEO/AEO (Generative & Answer Engine Optimisation) - understanding how generative AI platforms discover, interpret, surface and reference our content. You will not simply inherit an SEO playbook. You will help shape it. What You'll Work On * Lead technical and on-page SEO, independently identifying opportunities and prioritising improvements. * Define and maintain structured data, including Schema.org and JSON-LD, while contributing to information architecture decisions. * Develop our GEO/AEO approach and monitor visibility and traffic from AI-powered platforms. * Build keyword strategies and actionable content briefs for the content team. * Work directly with developers on redirects, crawlability, crawl budget and robots.txt. * Analyse rankings, or
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