Paid Ads Specialist

15 ott - Modena
Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist (Google + Meta) based in Italy. Take ownership of paid acquisition across Google and Meta, driving new-customer revenue while maintaining sustainable customer acquisition costs. You will scale an established Google Ads account spending over $100,000 per month while building Meta advertising from the ground up. Combining performance marketing, customer research, creative development, and data analysis, you will turn customer insights into measurable growth opportunities. You will also use AI-powered tools and workflows to accelerate research, produce creatives, and generate actionable reporting. Working directly with senior leadership in a fully remote environment, you will have significant autonomy to shape acquisition strategy, influence business decisions, and test new advertising channels. Accountabilities: The Paid Ads Specialist will own the complete paid acquisition process,



from audience research and campaign execution to creative testing, tracking, and revenue reporting. The focus is on measurable business outcomes, profitable growth, and continuous experimentation. * Google Ads management: Manage and scale an established advertising account spending more than $100,000 per month across Search, Performance Max, Shopping, and YouTube, optimizing automated bidding strategies using conversion values, customer status, and available margin data. * Meta advertising: Build the advertising account from scratch, establish campaign structures and testing frameworks, and scale successful campaigns. * Audience research: Analyze first-party customer data, CRM segments, search terms, customer lists, and audience signals to identify high-value customer groups and refine targeting strategies. * Customer insight and creative strategy: Research customer reviews, sales conversations, support tickets, forums, and competitor adverti

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