MEDIA STRATEGIST – Grow into Retail Media

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f4yur

h3Overview /h3 pIn this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data-driven, cross-functional position with measurable impact. /p h3Retribuzione / Benefits /h3 ul liWellbeing initiatives /li liFlexible work hours /li liRemote work options /li liHealth insurance /li liCompany restaurant /li liDiscounts and partnerships /li /ul h3Responsabilità /h3 ul liEnd-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video) /li liDevelop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos,



Unieuro /li liBudget management to hit ROAS and market share targets /li liDaily performance monitoring and A/B testing of bids, keywords, and creatives /li liTranslate data into actionable insights; provide weekly/monthly performance deep-dives and summaries /li liServe as technical point of contact for local trade marketing teams and external retail media networks/aggregators /li /ul h3Requisiti fondamentali /h3 ul li4+ years of experience in Paid Media campaigns /li liStrong analytical mindset /li liAdvanced knowledge of Excel/Google Sheets, Looker /li liFull professional fluency in English (other languages a plus) /li liProven track record of managing high-budget campaigns /li /ul ul liStakeholder collaboration /li liAnalytical thinking /li liProactivity and learning mindset /li liExcel/Google Sheets /li liLooker /li liExperience with retail media platforms (Sponsored Products, Display, Video) /li /ul #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f4yur