15 ott - Milano
Bracco Imaging
Bracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group’s main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements. The Global Director Marketing Communications, Content Strategy & Brand reports directly to the Chief Marketing Officer and is a key member of the Global Marketing team. Responsible for directing, implementing, monitoring, and evaluating marketing communications strategy and programs, including product launches, public relations, external and channel communications, branding, media relations and reputation management, ensuring a strong and credible external presence and a consistent experience across channels. The individual is accountable for marketing communication strategy definition and execution, content definition, digital and direct customer communication, events and tradeshows, agency management, team management.
This position will contribute to the strategic development and integration of brand and customer strategies globally, developing programs to be leveraged by different geographies. This person builds modern digital marketing capabilities and infrastructure to drive consistent, data-driven, and impactful demand creation activities across all regions.
Responsibilities include leveraging AI-powered marketing tools, marketing automation platforms, and performance analytics to optimize inbound and outbound marketing programs, personalizing customer journeys at scale and continuously improving ROI across the organization.
Main Responsibilities
Oversee best-in-class external marketing and communications campaigns from creative brief to implementation and delivery, ensuring that input is aligned with our strategy, brand, and growth priorities. Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographi
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