15 ott - Italia
Vertex Italy Distribution
h3Job Description /h3pGeneral Summary: The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. /ppAt Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients. /ph3Key Duties and Responsibilities /h3ulliPartners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments,
including label expansions /liliDirects the development and implementation of strategic and tactical plans for assigned product /liliCollaborates with Vertex external communications review committee to approve materials for external use with customers /liliGenerates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc. /liliDevelops strong partnerships with cross-functional team to support business goals /liliEnsures appropriate metrics are in place to measure impact of tactics in field /liliLeads and manages agency partners to ensure on budget and timely deliverables /liliActs as an advisor or coach to mentor other members of the team /li /ulh3Knowledge and Skills /h3ulliDirect experience with communications review committee for review of tactics /liliAbility to oversee generation of insights and apply those insights to business problems/opportunities /liliStrong analytical mindset to lead others to solve complex problems /liliDemonstrated ability to develop strategy, make strategic recommendations, and monitor performance /liliStrong working knowledge of market forecasts
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