15 ott - Cesena
Technogym
Overview As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You’ll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority. This role offers a chance to scale our editorial engine and impact global wellness conversations. Retribuzione / Benefits * salary range 50,000–80,000 EUR (gross) * growth and wellbeing culture * equal opportunities employer Responsabilità * Editorial trend scouting and concepting to bridge science and culture * Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video) * Format and platform execution for Instagram and LinkedIn with native English writing * Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design) * Collaborate with social, content,
PR teams and agency to produce brand-consistent assets * Editorial calendar management: plan and deliver weekly ready-to-publish content * Monitor performance and audience sentiment to optimize hooks, pacing, and distribution strategies Requisiti fondamentali * 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media * Fluent English writing with distinct, credible voice balancing science and aspirational tone * Proven ability to grow engaged audiences on Instagram and LinkedIn * Interest in wellness science, longevity, mental wellbeing, and connected fitness tech * Autonomous and agile with strong project management from brief to delivery * strong writing and editorial taste * cross-functional collaboration * proactive and autonomous work style * Instagram carousels and visual edutainment * LinkedIn B2B/content leadership * short-form video concepts
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