Integrated Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f7v7k

Success Looks Like * One integrated 360° Italy marketing plan aligned with business priorities * Data-driven recommendations and trade-off decisions * Aligned local and central teams, with risks anticipated * Campaigns delivered and measured against clear KPIs * Clear leadership visibility on priorities, risks and results We’re looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you’ll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance. What You’ll Be Doing You’ll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you’ll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan. Here’s What Your Day-to-day Might Look Like * Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar),



translating central direction and local insight into one coherent plan and shared marketing calendar * Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions * Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper * Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights * Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives. What You’ll Need To Thrive * Strategic thinking and business orientation: Intellectual curiosity and the ability to quic

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f7v7k