Senior Product Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f9g06

Overview As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You’ll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business. Retribuzione / Benefits * Hybrid work model * Meal vouchers * Health insurance * Training platforms (LinkedIn Learning, GoFluent) * Certification opportunities * Work from Anywhere up to 20 days/year in the EU Responsabilità * Perform in-depth market analyses to identify trends, needs,



and competitive dynamics for a differentiated offer * Coordinate national and international teams to contribute to product development and value-rich solutions * Define clear value propositions and craft compelling storytelling * Set sales budgets and commercial targets by product and channel * Design and execute omnichannel marketing plans with emphasis on digital channels * Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events) * Coordinate creative, media, and digital agencies for campaigns and materials * Monitor business KPIs and campaign performance metrics * Support training programs for sales channels and commercial teams Requisiti fondamentali * Degree in Economics * At least 5 years of experience in Product or Marketing Management in multinational environments * Strong strategic and operational marketing expertise * Entrepreneurial mindset with ownership * Proven project-management skills for cross-functional coordination * Solid up-to-date knowledge of digital marketing * Excellent analytical, planning, multitasking, and problem-solving a

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8f9g06