Marketing Strategist
Pubblicato il 15-10-2026 - Colossus in Firenze
Colossus Digital is a technical provider in blockchain, helping institutions like banks, funds, and custodians participate in blockchain ecosystems, focusing on staking. Colossus digital created the Institutional Hub, a B2B Marketplace that enables secure, compliant staking directly from custody providers, such as Ledger Enterprise, Fireblocks or Dfns, unlocking asset productivity across multiple blockchains. Role overview Colossus is looking for a Marketing Strategist to drive our digital presence and brand awareness across key platforms. This role is pivotal in shaping how institutional clients—including banks, venture capital firms, digital asset managers, and funds—engage with our content and solutions. As part of the marketing team, you will be responsible for managing our social media campaign, community engagement, advertising campaigns on google, promote our product for a B2B target, ensuring our thought leadership in blockchain and digital assets reaches the right audience. This role requires a proactive, analytical, and creative mindset,
with the ability to translate complex blockchain topics into engaging content for institutional stakeholders. Responsabilities Collaborate on social media strategies across YouTube, LinkedIn, X, and Substack to increase visibility, reputation, and community engagement. Coordinate marketing campaigns and corporate visibility efforts with external PR agencies. Create, execute, and optimize paid ads campaigns across Google, LinkedIn, and X (Twitter). Align marketing communications with product development cycles to support launches, updates, and technical announcements. Support go-to-market execution with product positioning documents, one-pagers, and value proposition frameworks. Collaborate with product and compliance teams to ensure alignment in messaging and market relevance. Email Marketing Plan and execute targeted email campaigns (newsletters, product announcements, event invitations) to segmented audiences (validators