Media Strategist – Grow Into Retail Media

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8fdhbe

Overview
In this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI.
You'll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend.
You'll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation.
This is a data-driven, cross-functional position with measurable impact.
Retribuzione / Benefits
Wellbeing initiatives
Flexible work hours
Remote work options
Health insurance
Company restaurant
Discounts and partnerships
Responsabilità
End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
Budget management to hit ROAS and market share targets




Daily performance monitoring and A/B testing of bids, keywords, and creatives
Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries
Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators
Requisiti fondamentali
4+ years of experience in Paid Media campaigns
Strong analytical mindset
Advanced knowledge of Excel/Google Sheets, Looker
Full professional fluency in English (other languages a plus)
Proven track record of managing high-budget campaigns
Stakeholder collaboration
Analytical thinking
Proactivity and learning mindset
Excel/Google Sheets
Looker
Experience with retail media platforms (Sponsored Products, Display, Video)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8fdhbe