13 ott - Bardi
Experteer Italy
GUCCI Global Influencer Relations Manager
As Global Influencer Relations Manager, you will lead Gucci's worldwide influencer and creator strategy, shaping collaborations that deepen cultural relevance and brand desirability.
You will work across Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid initiatives with top digital talents.
You'll identify emerging voices, negotiate partnerships, and integrate creators into key events and campaigns at scale.
This role offers a chance to influence Gucci's position in digital culture and fashion through innovative storytelling and performance-driven partnerships.
Bonuses and Commissions: Annual Target Premio up to 15%
Company canteen
Supplementary health insurance
Company welfare program
Define and lead Gucci's global influencer and creator engagement strategy
Build and manage a worldwide network of influencers, creators, and culture leaders
Identify emerging voices and communities shaping fashion, culture, and digital engagement
Drive high-impact partnerships to boost desirability, relevance, and visibility
Lead organic and paid partnerships, including negotiations and content usage rights
Integrate creators into brand moments, campaigns, shows, launches and cultural initiatives
Develop creator collaborations and social-first storytelling
Synchronize creator content with Gucci's editorial calendar and amplify across channels
Collaborate with Brand Image, Social, Entertainment, PR, Marketing and regional teams
Support regions to implement a consistent global influencer vision and guidelines
Foster long-term relationships with talents, agents and stakeholders
Guide gifting and advocacy programs to generate authentic engagement
Stay at the forefront of creator marketing, digital culture, and new platforms
Utilize insights and performance data to optimize strategy and investments
Set campaign KPIs and report on partnerships and gifting impact
Manage influencer marketing budgets and ensure ROI
Oversee external agencies and partners to ensure high-quality activations
Lead and inspire a high-performing, creative team
10+ years in influencer marketing, talent relations, communications or digital marketing, preferably in luxury/fashion/lifestyle/entertainment
Proven track record in developing global influencer and creator strategies
Strong international network of creators and talent representatives
Deep understanding of luxury consumers and digital culture
Proven success managing high-profile partnerships and global campaigns
Strategic thinking with a commercial, performance-driven mindset
Excellent relationship-building, negotiation and stakeholder management
Leadership experience with teams and agencies
Strong analytical skills with ability to translate insights into action
Knowledge of global and Chinese social platforms (Instagram, TikTok, YouTube, Weibo, RED, Douyin)
Fluent English; additional languages a plus
Equal Opportunity Employer
As Global Influencer Relations Manager, you will lead Gucci's worldwide influencer and creator strategy, shaping collaborations that deepen ...
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