15 ott - Milano
Azienda Anonima
We are looking for a Digital Communication & Marketing Specialist to support both corporate digital communication and the marketing activities of the Company.
The role combines hands-on content creation with experimentation around Generative AI, content personalisation and new digital formats across corporate website and social media channels, , with hands-on support in planning and executing communication initiatives, campaigns and events.
The ideal candidate combines strong communication skills with a practical interest in digital innovation, and is comfortable managing multiple projects and stakeholders.
Your Role
Digital Content, GenAI & Campaigns
- Create, edit and manage digital content for the website, corporate social media channels and other digital communication touchpoints.
- Turn technology, business projects and innovation topics into clear and engaging content tailored to different audiences and channels.
- Experiment with Generative AI tools to support content creation, adaptation, research, optimisation and production workflows.
- Test opportunities for content personalisation, adapting messaging and formats to different audiences, interests and stages of the user journey.
- Contribute to the development of new digital content experiences and formats across the website and organic social media channels.
- Design and test lightweight AI-powered tools, agents or automated workflows that can improve content production, management or personalisation.
- Work with internal teams, agencies, partners and suppliers to coordinate activities, timelines, assets and deliverables.
- Monitor content performance,
analyse relevant KPIs and use insights to improve future activities.
- Keep up to date with emerging GenAI tools, digital communication trends and new approaches that could be tested within the Company.
Communication & Marketing Support
- Act as a communication and marketing focal point, working closely with teams to understand priorities, projects and business objectives.
- Define and develop communication initiatives — including events, campaigns, content programmes and media partnerships — to increase the visibility the Company and its expertise.
- Support in the execution of marketing plans by proposing and promoting new initiatives, formats and communication opportunities.
- Identify relevant projects, success stories, expertise and perspectives that can be amplified through corporate communication channels.
- Support the development and execution of multi-channel initiatives across digital, social media, events and other communication touchpoints.
- Coordinate internal stakeholders, partners and suppliers to ensure effective execution and alignment with overall communication strategy.
- Track the performance of communication and marketing initiatives against agreed objectives and KPIs.
Qualifications
- Organizational and project management (create project plans and progress report, competitor benchmarking analysis)
- Content/copy creation (preferred)
- Experience on AI tool to generate text, images, videos (preferred)
- Fluent English speaker
- Proactive and results-oriented
- Strong interpersonal skills
- Listening and teamwork skills
- Curiosity and flexibility
Hiring city:Torino, Milano
Language:English, Italian
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