15 ott - Padova
P49 Benefit Corporation
Giurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn more at giurify.com. THE MANDATE * Design and execute Giurify's marketing and communication strategy, from brand positioning to lead generation. * Build an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community. * Plan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead. * Produce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools. RESPONSIBILITIES * Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter). * Planning, execution and reporting of ADV campaigns and lead generation activities. * Creative production: copy, visuals, video, presentations and sales materials. * Performance analysis (SEO, AEO, Analytics, GA4, conversion funnel)
and continuous optimization. * Coordination with product team, the network of lawyers and external partners. * Support for P49 ecosystem events and initiatives (demos, webinars, presentations). THE PROFILE * Previous experience in start-ups, SaaS or innovative organizations (required). * Portfolio with produced materials: campaigns, content, websites, video, landing pages. * Excellent creative and writing skills — both textual and visual — with attention to a professional audience. * Collaborative attitude and ability to work in small, vertical teams. * Resident in the Padova area · daily on-site presence. * Apple work environment: comfortable with macOS and its ecosystem. * Excellent command of English, both spoken and written. * Strong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world. TECH STACK * LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google Anal
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