ZOLL CMS Marketing Manager
Pubblicato il 15-10-2026 - Zoll Medical in Modena
Position Summary: Direct line reporting to the Director CMS Marketing EMEA, responsibility for the development and execution of local marketing strategy in line with the Zoll CMS Italian operating plan. Responsible for activities to access market opportunity, define business needs and to collaborate with different functional groups to develop and execute marketing plans that will increase Life Vest therapy penetration. Responsible for close collaboration with the Italian field organization to ensure alignment on strategy and to support tactical execution of marketing programs with the field sales teams (TM’s, Sales Agents and Sales Management). Accountability for collaboration with the EMEA Medical Education team, the identification and development of KOL customer relationships and the deployment of programs that support Life Vest product adoption and Zoll brand development. Dotted line reporting to the Italian Managing Director; this to provide input and support to the development of strategies to expand market penetration and increase therapy access across the region.
The marketing manager will function as part of the regional EMEA marketing organization, providing input on the broader EMEA commercial strategy, as well as upstream feedback to both the global marketing and product development teams. Essential Duties and Responsibilities: * Responsible for the LifeVest marketing and product management in Italy this in close collaboration with the local Geographical Sales Leadership. * Supports market analysis and the creation of customer segmentation with associated KPI´s to enhance commercial focus, therapy adoption and sales execution across the region. * Adapts EMEA marketing collaterals based on local clinical indications and market segments; this includes the design and execution of messaging, promotional materials, sales tools and proof sources. * Actively supports the field sales organization, including close collaboration with the Zoll Territory Managers, sa