15 ott - Campania
Michael Page
* New role to influence portfolio strategy, retail marketing & brand expererience * Global retail expansion programme with significant growth plans Azienda A globally recognised premium consumer brand embarking on an ambitious international retail expansion programme. Offerta * Own the development and performance of key product portfolios across international retail markets. * Translate global brand and category strategies into effective local market plans. * Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth. * Develop and implement visual merchandising strategies that enhance customer experience and brand consistency. * Manage portfolio forecasting, assortment planning and retail performance analysis. * Partner with retail, supply chain and global stakeholders to optimise execution and commercial results. * Support new retail market launches through impactful customer engagement and in-store activation strategies. * Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
* Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions. * Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards. Competenze ed esperienza * 10+ years of experience in Retail Marketing, Trade Marketing (within a retail environment rather than traditional FMCG), Portfolio Management or Category Management, with exposure to international markets. Experience spanning multiple regions or operating within a global role is highly preferred. * Proven experience working within premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery. * Strong track record of developing and executing successful portfolio, marketing and customer experience strategies. * Experience working across international or multi market environments with diverse stakeholder groups. * Commercially minded with strong analyt
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