Accessories Communication Senior Manager
Pubblicato il 15-10-2026 - Bvlgari in Roma
h3Posizione /h3 h3Mission: /h3 pThis role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally. /p h3Main Accountabilities: /h3 ul libStrategic Planning Execution: /b ul liDevelop and implement the annual marketing and communication strategy for the Accessories category /li liIdentify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies /li /ul /li libCross-Functional Coordination: /b ul liDrive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment /li /ul /li libPR Editorial:
/b ul liExecute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages /li liManage external consultants for consistent activation of PR activities. /li liOrganize and manage interviews for the Accessories Managing Director and the Creative Director /li /ul /li libGlobal Event Fashion Week Presence: /b ul liProvide strategic support for the annual global LGA event (briefing, planning, and post-event amplification) /li liCoordinate Paris Couture and Milan Fashion Week presentations for targeted press /li liOrganize strategic meetings for the Creative Director during these events /li /ul /li libMarket Visits Local Engagement: /b ul liEnsure a unified approach during market visits through clienteling events, editor meetings, and cultural activations /li liCreate meaningful local moments to enhance brand relationships and visibility /li /ul /li /ul h3Technical Skills: /h3 ul liProven