15 ott - Bardi
Medtronic
In this role, you will lead European marketing initiatives for medical devices with a focus on cardiology and CRM, shaping value propositions for innovative technologies. You’ll work closely with cross-functional teams to translate market insights into effective programs and campaigns. You’ll drive strategic planning, market analyses, and promotional activities to support patient-centered care across multiple countries. This is an opportunity to influence healthcare delivery at scale within a mission-driven, engineering-led company. You’ll join a global team that values collaboration, impact, and continuous learning. * flexible benefits package * wide range of benefits * employee recognition programs * Develops program marketing plan with strategies, objectives, tactics and budget * Conducts market analyses to understand health care financing, organization,
systems and care standards for plan support * Initiates market research on economics of care delivery * Establishes and executes promotional strategies to support the marketing plan * Develops and maintains relationships with health system customers to understand needs * Collaborates with internal business unit, marketing and sales to develop and execute the plan * Master’s degree with proven marketing leadership in the medical device or healthcare sector * Strong cross-functional collaboration experience and deep understanding of the Western European market landscape, especially cardiology and CRM * Experience in product launches and developing value propositions for AI-driven healthcare technologies * Exceptional leadership, communication and stakeholder management skills in a complex matrix organization * Ability to manage large, diverse teams and drive alignment across multiple countries and functions with empathy and efficiency * Strategic thinking with track record of long-term marketing planning and execution of tactical campaigns * Experience with digital marketing, channel strategy, and sales team collab
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