15 ott - Roma
Accor Hotels
Overview As Web Content Specialist, you will manage and optimize Orient Express Trains & Hotels Italy websites, ensuring brand-consistent content and optimal user experience. You’ll publish and curate multilingual content, work hands-on with CMSs, and support SEO and performance improvements. Collaborating with Marketing, Brand, IT and agencies, you’ll help turn the website into a powerful communication, discovery and conversion platform. Your autonomy and technical skills will drive site quality, visibility and user journeys. Responsabilità * Publish, update and quality-check content across WordPress, Drupal and other CMS platforms * Coordinate creation and updates of pages, landing pages, offers and multilingual content * Manage digital assets (images, videos, documents) within CMS and media libraries * Support SEO, GEO and content optimization (metadata, internal links, page structure, search visibility) * Contribute to content optimization for search engines, AI search,
answer engines and generative platforms * Analyze website performance and contribute to CRO and UX initiatives * Define and implement A/B testing and other conversion rate optimization initiatives * Support website development through requirements gathering, ticket management, testing, troubleshooting and coordinating new functionalities, plugins and integrations * Manage first-level troubleshooting activities Requisiti fondamentali * 3-5 years of experience in web content management or digital content operations * Hands-on experience with WordPress and Drupal * Knowledge of on-page and technical SEO, CRO and UX principles * Familiarity with GA4, Google Search Console and web analytics tools * Basic knowledge of HTML and CSS * Experience managing tickets, testing, bugs and releases * Excellent command of English * Strong attention to detail, autonomy and stakeholder management skills * autonomy * stakeholder management * attention to detail * WordPress * Drupal * SEO
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