Creative Director

15 ott - Provincia di Prato
ScaleJet | eCommerce Recruitment agency

Our client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded Creative Director to lead the creative function across our ecommerce business. This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer‑facing channels. The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth. This is a hands‑on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management. Key Outcomes * Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. * Turn customer insights, performance data,



and competitor research into clear briefs and testable concepts. * Partner with ecommerce teams to improve client acquisition and conversion. * Establish a structured process for creative testing and optimisation. Improve Ecommerce Conversion Performance * Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. * Turn customer insights, performance data, and competitor research into clear briefs and testable concepts. * Partner with ecommerce teams to improve client acquisition and conversion. * Establish a structured process for creative testing and optimisation. Lead Performance Creative Strategy * Own creative strategy across paid social, video, display, and other acquisition channels. * Build a consistent pipeline of concepts, hooks, angles, scripts, and formats. * Ensure sufficient creative volume and variation for testing and scaling.

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