15 ott - Monza
Ing Banking
Overview In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You’ll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you’ll partner with content and performance leads to optimize paid traffic and downstream conversions. You’ll also build dashboards and support A/B tests to drive measurable impact. Retribuzione / Benefits * Flexible Lavoro da remoto * Competitive base salaries and performance bonuses * Meal vouchers and corporate restaurant/bar * Health insurance and Accident insurance * Pension fund and welfare plan * Lots of training and development opportunities Responsabilità * Analyse acquisition funnels to identify drop-offs and improvement opportunities * Co‑design and maintain tagging/measurement strategy (events, conversions)
and implementation * Study on-page user behavior using session recordings, heatmaps, and click analysis to uncover friction * Translate data insights into actionable recommendations for Content Marketing Specialists * Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions * Build and maintain dashboards to monitor funnel health and KPI trends * Support design of A/B tests with data hypotheses and post-test analyses Requisiti fondamentali * 5+ years of experience in a Digital Analytics role * Strong decision‑making skills to manage critical situations * Degree in Digital Marketing, Statistics, Engineering, or Economics * English proficiency * Experience with analyzing user digital behavior (APP & WEB) * Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù * Decision making under pressure * Cross‑functional collaboration * Strong communication and storytelling with data
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