15 ott - Sassari
Vertex Italy Distribution
Job Description General Summary: The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. Key Duties and Responsibilities: * Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions * Directs the development and implementation of strategic and tactical plans for assigned product * Collaborates with Vertex external communications review committee to approve materials for external use with customers * Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
* Develops strong partnerships with cross-functional team to support business goals * Ensures appropriate metrics are in place to measure impact of tactics in field * Leads and manages agency partners to ensure on budget and timely deliverables * Acts as an advisor or coach to mentor other members of the team Knowledge and Skills: * Direct experience with communications review committee for review of tactics * Ability to oversee generation of insights and apply those insights to business problems/opportunities * Strong analytical mindset to lead others to solve complex problems * Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance * Strong working knowledge of market forecasts and relationship of business drivers to revenue * Strong working knowledge of MS Office applications, including PPT, Excel and Word * Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.) Education and Experience: * Bachelor's degree in marketing, business, or scientific degree * Typically requires 8 years of experience or the equivalent combination of education and experience Flex Designation: H
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