CRM Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8fui28

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The Group CRM Manager drives the evolution of CRM strategy and performance across the Group, ensuring a consistent approach to CRM governance, KPIs, reporting and best practices across brands and markets.

Acting as a key partner to the Digital Group CRM & Client Product Senior Manager, the role translates customer and business needs into actionable CRM initiatives, supports data-driven decision making and drives continuous improvement of CRM capabilities and ways of working. The position is based in Milan, within the Group CRM & Customer 360 department.

RESPONSIBILITIES

• Contribute to the evolution of the Group CRM strategy, governance framework, ways of working and customer lifecycle approach, ensuring alignment and consistency across brands and markets.





• Own the Group CRM performance framework and KPI catalogue, ensuring consistent definitions, measurement and reporting, and generating insights to support business and roadmap decisions.

• Drive the evolution of Group CRM reporting and performance monitoring, defining business requirements and priorities in collaboration with CRM & Client Data, Digital Insights and IT Analytics.

• Drive CRM excellence by identifying improvement opportunities through cross-brand benchmarking, best-practice sharing and structured performance insights, supporting strategic steering and leadership decision-making to strengthen CRM maturity and effectiveness.

• Translate customer and business needs into analytical questions and CRM initiatives.

• Support the adoption of CRM strategies, processes and capabilities across Group and Brands, fostering a customer-centric, data-driven culture and enabling th

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8fui28