16 ott - Milano
Orien Trade
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About the Role
We are looking for a Senior Marketing Manager to lead marketing planning, execution and performance for the Italian market, and to bring structure, financial discipline and leadership to the local team.
Marketing is a central Group function, and this role is its senior lead in Italy. Working within the Group marketing and commercial framework, you will turn Group brand strategy and channel priorities into a clear Italian marketing plan, manage approved budgets, and measure marketing effectiveness using agreed commercial and brand performance indicators, including ROI and financial impact where measurable. You will work closely with Group Marketing, Brand Managers and Italian sales team, and make well-founded recommendations on where to focus locally.
You will lead and develop the local marketing team, setting priorities, coaching team members and ensuring effective execution. This is a senior role for someone who is as comfortable with a budget model and ROI analysis as with a retailer launch plan, and who thrives in a collaborative, matrix organisation.
Key Responsibilities
• Develop and execute the Italian marketing plan based on agreed brand strategies, Group Marketing guidelines and Italian commercial objectives, working closely with Brand Management, GTM and local sales leadership.
• Manage approved marketing budgets, control costs, track ROI and recommend where to increase, shift or reduce investment.
• Lead the marketing elements of joint business plans with key retailers, in close collaboration with Sales, including launches, in-store activations and digital campaigns.
• Adapt international concepts for Italy and work with agencies, influencers and media to deliver them.
• Measure performance, report insights to Group and local leadership, and continuously improve what works.
• Guide the local marketing team and be the link between Group Marketing, Brand Managers, Sales and other teams.
Qualifications
• 8+ years of experience in m
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