16 ott - San Miniato
WeRoad
ABOUT THE ROLE
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Reports to: General Manager, WeRoad US
Type: Full-time, founding role
Location: Remote
Community is how WeRoad grows: travelers book after months of seeing the brand in person and online, typically 90 to 100 days from first touch. In the US we already run co-branded events with partners such as Tinder and Jigsaw, but they work one at a time and do not yet scale. There is no ambassador program, community strategy or playbook yet; this role builds them.
WHAT YOU WILL DO
Own community-led growth end to end. Ambassadors, partnerships and online community, from strategy through execution.
Build the brand ambassador program. Recruit, train and manage a national network that represents WeRoad at events our team cannot staff. The goal is a program that runs events, not a person who runs events.
Land in-person partnerships. Source and close co-branded events with brands that reach our travelers.
Run online partnerships. Giveaways,
co-marketing and other lead-generation programs with partner brands and communities.
Set the online community strategy. Reddit, Facebook, Telegram, whatever. Manage online communities of fans.
Measure it. With digital marketing, define how community activity is captured as leads and credited in our attribution model.
Write the playbook. Turn what works into a repeatable process.
Success in the first 12 months
A national ambassador program covering partner events without WeRoad staff present.
A documented playbook: ambassador model, partner criteria, channels and metrics.
Lead capture at every event, with community-sourced leads and bookings reported as their own line in the attribution model.
Each online community with a defined purpose, an owner and growth targets.
Quarterly lead and assisted-booking targets, set with the GM and tied to your bonus.
Who you are
A builder. You have built an ambassador or communi
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