Head of UA
Pubblicato il 16-10-2026 - Whatwapp Entertainment in Lombardia
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Whatwapp is a leading mobile game company in Italy with three major titles, focusing on casual games. The company, comprising around fifty diverse team members, operates in English and supports hybrid work options (4 days per month in Milan). Whatwapp is transitioning from a startup to a scale-up, aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy, allowing rapid idea execution and learning opportunities directly from our leaders, with a commitment to the personal and professional growth of our employees.
We're looking for a Head of UA to drive the expansion of Whatwapp’s games, driving a steady influx of high-quality users while maximizing profitability. Reporting directly to the CEOs, you'll play a key role in shaping and executing our growth strategy.
The ideal candidate is a data-driven growth leader with strong UA expertise and a strategic mindset, capable of scaling mobile games internationally—especially in the US market. They thrive at the intersection of marketing and product,
leveraging a holistic growth strategy that goes beyond traditional UA.
Your quest will be to:
- Define and execute a sustainable growth strategy to expand Whatwapp’s games, balancing user volume and quality to maximize profitability.
- Lead and scale the UA team, hiring and mentoring top talent while fostering a data-driven, high-performance culture.
- Mentor the creative team, ensuring data-driven ad creative development that resonates with target audiences and enhances campaign performance.
- Develop and refine UA strategies to hit and exceed key ROAS and CPA benchmarks, ensuring optimal budget allocation and efficiency.
- Leverage data-driven insights to inform product decisions, working closely with Product, Creative, and Data teams to align growth efforts with game design and monetization.
- Own the revenue forecast and marketing spend by ensuring deep KPI ownership across UA cost, revenue, ROAS, MER, a