pIn this role you will shape brand strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate across cross-functional teams to launch in new segments and measure impact of marketing activities. You will leverage market insights from HCPs and patient stakeholders to inform strategy. The position balances strategic leadership with hands‑on execution, guiding agencies and ensuring timely, on-budget results. This is a roles that contributes to Vertex’s mission of scientific innovation and improved patient outcomes. /p ul liHybrid-Eligible /li liAccommodations for qualified individuals /li liE-Verify Employer /li liEqual employment opportunity /li liShape brand strategy with the team lead and identify market segments and messaging for launches /li liDevelop and implement strategic and tactical plans for assigned products /li liCoordinate with external communications review committee for customer-facing materials /li liGenerate and consolidate insights from market research and stakeholder input /li liFoster cross-functional partnerships to achieve business goals /li liEstablish metrics to assess tactic impact in the field /li liLead and manage agency partners to ensure on-budget, timely deliverables /li liAct as advisor/coach to mentoring team members /li liDirect experience with communications review committee processes /li liAbility to translate insights into business opportunities /li liStrong analytical mindset for solving complex problems /li liProven capability to develop strategy and monitor performance /li liKnowledge of market forecasts and drivers of revenue /li liProficiency with MS Office (PPT, Excel, Word) /li liExperience in pharmaceutical marketing or related field /li /ul pIn this role you will shape brand strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate across cro… /p #J-18808-Ljbffr

Marketing Associate Director, Hemoglobinopathies - Italy

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