Marketing Manager - Dazn Bet

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h3Marketing Manager - Dazn Bet /h3pbDepartment: /b****** - Marketing - Marketing /ppbEmployment Type: /bPermanent - Tempo pieno /ppbLocation: /bItaly - San Michele Salentino /ppbReporting To: /bAlessandro Bacci /ph3Description /h3pbWhy Join DAZN Bet?
/b /ppAt DAZN Bet, we're creating a betting experience built around the sports fan, combining DAZN's world?class sports content, audience and technology with an exciting Sportsbook and Gaming proposition.
/ppMarketing plays a huge role in how we bring that experience to life.
From major sporting events and club partnerships to creative campaigns across TV, digital and social media, we're focused on building a brand that connects with sports fans.
/ppWe're looking for an experienced bMarketing Manager /b to help drive DAZN Bet's brand awareness, customer acquisition and engagement through impactful marketing campaigns across DAZN-owned channels and paid media.
/ppThis is an opportunity to work at the intersection of bsport, entertainment and betting /b, developing creative campaigns that reach passionate sports audiences.
/ppbThe Role /b /ppAs bMarketing Manager /b, you'll be responsible for planning and executing marketing activity across DAZN-owned platforms, paid media and sports club partnerships.
/ppYou'll work closely with the Marketing Director and wider DAZN teams to develop campaigns that strengthen brand awareness, increase consideration and drive customer acquisition and retention.
/ppFrom developing creative concepts and briefing designers through to managing campaign delivery and analysing performance, you'll take ownership of ensuring our marketing activity delivers measurable results.
/ppYou'll also play a key role in shaping how DAZN Bet appears across TV, digital, social, CRM and editorial channels, ensuring a consistent brand experience while meeting relevant advertising and regulatory requirements.
/ppbThe gross annual salary (RAL) for this position will be in the range of €45,000 – €60,000,



determined on the basis of objective and gender?neutral criteria and commensurate with experience, professional skills and qualifications.
The employee will be assigned to the level I level under the NCBA of the Trading Sector.
In addition, a variable bonus, subject to company and/or individual targets, may be paid in accordance with DAZN's incentive plans.
/b /ph3What You'll Be Doing: /h3ulliPlan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships, driving brand awareness, consideration and customer acquisition.
/liliDevelop campaign concepts, messaging and creative briefs for marketing assets across TV, digital, display, CRM, social media and editorial formats.
/liliManage weekly marketing activity and promotional schedules across DAZN platforms, working closely with internal teams to maximise visibility and campaign impact.
/liliPartner with the Marketing Director to define the paid media strategy and channel mix, ensuring budgets are allocated effectively against brand and acquisition objectives.
/liliWork with Creative, Product, CRM and Digital teams to develop seamless customer journeys that improve campaign engagement, conversion and retention.
/liliCreate engaging marketing formats and content opportunities, leveraging sports clubs, creators, talent and major sporting moments to strengthen brand recognition.
/liliMonitor campaign performance against key KPIs, analysing results and providing clear insights, reports and recommendations to senior stakeholders.




/liliIdentify opportunities to improve marketing effectiveness through customer insights, competitor analysis, industry trends and ongoing campaign optimisation.
/liliEnsure all marketing campaigns, promotional assets and communications align with DAZN Bet brand guidelines, gambling advertising regulations and Responsible Gambling requirements.
/li /ulh3What You'll Bring: /h3ulli8+ years' experience in marketing, ideally within a digital?first business, with exposure to the sports, betting, gaming or entertainment industries.
/liliProven experience planning and delivering integrated marketing campaigns across TV, digital, paid media, CRM and social channels.
/liliStrong experience managing marketing budgets, media planning and buying, with the ability to balance brand?building activity and performance?driven acquisition.
/liliA creative mindset with experience developing campaign concepts, writing compelling marketing copy and briefing internal designers or external agencies.
/liliExperience working with sports partnerships, clubs, creators, influencers or talent to develop engaging marketing content and campaigns.
/liliStrong analytical skills, with experience tracking marketing KPIs, measuring campaign effectiveness and using data to improve performance.
/liliGood understanding of digital customer journeys, acquisition funnels and conversion optimisation.
/liliExcellent communication, presentation and stakeholder?management skills, with the ability to work effectively across Marketing, Creative, Product, CRM and Commercial teams.
/liliA proactive, commercially minded approach, with strong organisational skills and an understanding of the regulatory considerations involved in marketing betting or other regulated products.
/li /ulh3Benefits /h3pBenefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
/p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8gbixy