Head Of Global Digital Data & Platforms

14 ott - Bolzano
Dr. Schär

h3Your Responsibilities /h3 ul liDefine the global strategy for the digital technology landscape of the Schär brand for the B2C environment.
/li liPlan departmental goals, KPIs, and objectives, including budget allocation and cost control.
/li liIdentify growth opportunities through quantitative analysis and execute initiatives to drive traffic, engagement, and overall business growth.
/li liHarmonize platforms, tools, and processes across the company's digital ecosystem to ensure operational efficiency.
/li liBuild a network with all local subsidiaries as well as all global Business Unit's teams, aiming to pursue shared goals in a highly integrated and cohesive environment.
/li liLead global strategic and operational and technical developments of online platforms and tools, including websites, landing pages, mobile apps, online activations (Customer Data Platform), marketing automation, and loyalty program.
/li liEnhance user experience (UX) and usability across all digital assets to improve traffic, engagement, usage, and conversion rates.




/li liManage both internal and external service providers to ensure project delivery within defined timelines and budgets.
/li liLead a team of approximately 10 people, fostering performance through inspiration, empathy, and curiosity /li /ul h3Your Profile /h3 ul liMaster's degree in Digital Marketing, Communications or equivalent /li li7+ years of relevant work experience either client-side or at digital agencies, preferably in the FMCG industry or lifestyle /li liExperience with digital projects within CRM, websites and marketing automation /li liDeep understanding of digital trends and innovations with a proven track record in marketing automation and intelligence /li liAbility to lead, influence and work across different markets as well as building excellent relationships with the team, peers and executives /li liHave managed digital partnersand programs across multiple geographies /li liFluent in English and preferably in German and/or Italian /li /ul #J-*****-Ljbffr

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