16 ott - Italia
Luigi Lavazza
Department: Business Development & Services Dept
Location: IT, IT
Description
We are looking for a Trade Marketing Specialist to support the development and execution of commercial strategies across International Markets. In this role, you will act as a key link between Marketing and Sales, turning market and commercial data into actionable insights, supporting business planning and helping identify opportunities to drive growth and profitability across channels.
What you'll do:
Analyze market, category, competitor and channel performance data to identify opportunities and support decision-making
Monitor KPIs and dashboards to track commercial performance and measure the effectiveness of key initiatives
Prepare reports and presentations for management, translating complex data into clear and actionable recommendations
Support Sales in commercial discussions with distributors by providing insights, analyses and tools
Evaluate promotional activities and identify opportunities to improve effectiveness and return on investment
Work on revenue management activities,
focusing on promotions, pricing guidelines and performance tracking
Contribute to annual planning processes, business reviews and strategic commercial projects
Collaborate with Sales, Marketing and other cross-functional teams to support the execution of commercial strategies
Previous experience in analytical, commercial or strategic roles, ideally in dynamic and international environments
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
Solid understanding of pricing, promotions, profitability and commercial dynamics
Advanced Excel and PowerPoint skills; knowledge of BI and market-data tools is a plus
Strong communication and stakeholder-management capabilities, with a collaborative mindset
Commercial mindset, attention to detail and a proactive, results-oriented approach
Familiarity with AI tools and curiosity to leverage them to simplify routine task
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