16 ott - Cuneo
Ferrero
Overview In this role, you will translate shopper data into actionable strategies across Out of Home channels, shaping category growth and customer development. You will collaborate with cross-functional teams to unlock insights that improve the consumer experience and commercial performance. You will guide OOH activation standards, assortment initiatives, and innovative POS experiences, with a strong emphasis on data-driven decision making. This position offers global exposure in a dynamic, international environment with meaningful impact on category development. Retribuzione / Benefits * Base salary 43,249 EUR (minimum for the level) * Annual variable component with target up to 5% of base salary * Career benefits described as 'Careers with caring built in' * Benefits overview available via company site Responsabilità * Build understanding of shopper motivations and purchasing drivers across indirect and direct channels (bars, restaurants, hotels, wholesalers, travel retail)
* Analyze market data to identify channel- and customer-specific growth opportunities * Define guidelines and activation standards for retail mix elements in OOH, including POS materials and displays * Contribute to assortment development and support Nutella Recipe projects for OOH channels * Develop innovative point-of-sale experiences and explore new category management and merchandising approaches * Support customer development strategies and expand category knowledge in established and emerging OOH opportunities * Design and execute research plans on shopper behavior, decision-making, and channel dynamics * Facilitate data collection, analysis, and sharing for Category Management projects * Translate complex analyses into clear, actionable insights for Sales and stakeholders * Enhance data knowledge across the organization to support decision making Requisiti fondamentali * Master in Economics or related field (as stated) * professional experience in Marketing or Trade & Shopper Marketing
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OPENJOBMETIS