Overview In this role you drive localized go-to-market (GTM) execution across seasonal milestones and assortment recommendations for the Zone. You act as the Category expert for your Zone, aligning with EU and Global inputs to improve the range and address local needs. You collaborate with Activation, Sales, and Brand teams to ensure end-to-end GTM excellence, while continuously analyzing sell-in and sell-through to sustain category growth.

You shape zone-level category strategies and enable cross-functional opportunities.

Retribuzione / Benefits Salary starting from 52k

Annual premio (15%)

Meal vouchers

Employee discounts online and in store

Employee Assistance Plan (EAP)

Welfare and corporate benefits program

Responsabilità Contribute to Zone GTM plan creation aligned with line management

Serve as the Zone category expert with deep knowledge of trends, competition, distribution, marketplace, and Circana market share

Download and prepare EU & Global BU materials for milestones

Provide input on forecasting topics (data, segmentation, allocation)

Maintain analytics on sell-in and sell-through for sustainable growth

Ensure operational excellence for GTM topics in the Zone

Explore and drive business opportunities with local sales teams

Be primary contact for local sales on range topics and concepts

Coordinate with Brand activation on Category GTM processes

Act as Zone lead expert for EU business opportunities

Manage sample order process in line with EU and MOPS targets

Support local allocation split where not defined by EU

Assist Brand teams with promo ranges in alignment with EU BU

Input into SMU for local key accounts and WHS with EU/Global coordination

Prepare local sell-in tools to ensure EU consistency and support sales

Develop strong category presentations across milestones, focusing on SMM

Requisiti fondamentali 5-8 years merchandising, cross-functional marketing or sales experience

Ideally at least 2 years of managerial experience

Fluent in English (written and spoken)

Advanced Excel and PowerPoint; basic Outlook and Word

Strong numerical and analytical abilities

Proactive, end-to-end thinking with a cross-functional, project-management mindset

Excellent communication and facilitation skills across levels

Willingness to travel domestically or internationally

Experience in consumer-focused product/range management and balancing brand with commercial needs

Team player with collaboration in virtual/remote environments

Passion for sports and category knowledge

Proactive and impact-oriented

Strong interpersonal influence

Communication and facilitation

Excel advanced

PowerPoint advanced

Outlook basic

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