Direct Marketing Coordinator
Pubblicato il 16-10-2026 - Fashionunited in Bergamo
We are looking for a passionate and detail‑oriented Direct Marketing Specialist to join our Digital Engagement & Loyalty team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long‑term and meaningful relationships with our clients. Your Impact As a Direct Marketing Specialist, you will play a pivotal role in driving seamless data‑driven communication across multiple channels, ensuring the adoption of best practices to maximize engagement and conversion. * Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization * Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints * Oversee the email communication production process in collaboration with external agencies and internal stakeholders * Manage campaign reporting and analytics to drive improvements with a test,
learn & scale‑up approach * Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience * Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements * Activate and test new digital channels to expand communication opportunities and improve customer reach * Lead and support the execution of innovative digital projects aimed at strengthening customer engagement and business results Qualifications * Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles * Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools * Experience in coordinating external agencies and cross‑functional stakeholders * Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions * Familiarity with marketing automation platforms, cu