Category & Shopper Marketing OOH
Pubblicato il 17-10-2026 - Ferrero in Cuneo
Overview
In this role, you will translate shopper data into actionable strategies across Out of Home channels, shaping category growth and customer development. You will collaborate with cross-functional teams to unlock insights that improve the consumer experience and commercial performance. You will guide OOH activation standards, assortment initiatives, and innovative POS experiences, with a strong emphasis on data-driven decision making. This position offers global exposure in a dynamic, international environment with meaningful impact on category development.
Retribuzione / Benefits
- Base salary 43,249 EUR (minimum for the level)
- Annual variable component with target up to 5% of base salary
- Career benefits described as 'Careers with caring built in'
- Benefits overview available via company site
Responsabilità
- Build understanding of shopper motivations and purchasing drivers across indirect and direct channels (bars, restaurants, hotels, wholesalers, travel retail)
- Analyze market data to identify channel- and customer-specific growth opportunities
- Define guidelines and activation standards for retail mix elements in OOH, including POS materials and displays
- Contribute to assortment development and support Nutella Recipe projects for OOH channels
- Develop innovative point-of-sale experiences and explore new category management and merchandising approaches
- Support customer development strategies and expand category knowledge in established and emerging OOH opportunities
- Design and execute research plans on shopper behavior, decision-making, and channel dynamics
- Facilitate data collection, analysis, and sharing for Category Management projects
- Translate complex analyses into clear, actionable insights for Sales and stakeholders
- Enhance data knowledge across the organization to support decision making
Requisiti fondamentali
- Master in Economics or related field (as stated)
- professional experience in Marketing or Trade & Shopper Marketin