Performance & Growth Marketer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8gt0zk

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance & Growth Marketer based in Italy.
Join a growth-focused team helping established direct-to-consumer (DTC) and eCommerce brands achieve sustainable, profitable growth. In this role, you will go beyond traditional media buying to connect paid advertising performance with broader business outcomes and financial metrics. You will take ownership of acquisition strategies, campaign optimization, experimentation, and budget allocation across major advertising platforms. Working closely with experienced growth strategists, creative specialists, and senior stakeholders, you will turn complex data into actionable commercial insights. You will contribute to forecasting, attribution, and full-funnel optimization while helping brands improve customer acquisition costs, lifetime value, and profitability. This opportunity offers exposure to high-growth eCommerce businesses, structured professional development,



and a clear pathway toward broader growth strategy responsibilities.

Accountabilities:
- Own, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads to drive profitable growth for DTC and eCommerce brands.
- Develop and execute structured testing strategies across advertising channels, creative assets, audience segments, offers, and conversion funnels.
- Manage substantial paid media budgets, making data-driven investment and allocation decisions aligned with commercial objectives.
- Monitor campaign performance, diagnose inefficiencies, identify growth opportunities, and implement strategies to improve marketing effectiveness and profitability.
- Analyze key business metrics, including customer acquisition cost (CAC), customer lifetime value (LTV), marketing efficiency ratio (MER), return on ad spend (ROAS), contribution margin, and payback periods.
- Connect advertising performance to overall bus

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8gt0zk